Question 1

What exactly is the free concept? What's the catch?

Accepted Answer

You tell us your most quote-heavy product. In about a week we send you a working configurator of it: real options, real logic, and a link you can click and share with your team. There's no contract and no obligation. The catch, honestly: it's our best sales pitch. If the concept is good, you'll want the full version. If it isn't, you tell us why and we part as friends.

Question 2

What do we need to provide to get started?

Accepted Answer

Your product catalog, the options and variants for each product, any pricing logic, and your brand assets. Existing spec sheets, order forms, or a price list are perfect. We work from whatever you already have. We handle the rest.

Question 3

How long does it take to build?

Accepted Answer

Typically 4–5 weeks from kickoff to live. Week 1 is discovery and scoping, weeks 2–4 are the build, week 5 is testing and refinement. We don't start the clock until we have what we need from you.

Question 4

Our catalog is huge. Where would we even start?

Accepted Answer

With one product line: the one that generates the most quotes or the most back-and-forth. That's where the payback is fastest and where your team feels the difference first. Once it's proven, adding lines is far cheaper than the first build, because the framework is already there.

Question 5

We're a 50-year-old company and not very technical. Is that a problem?

Accepted Answer

It's our specialty. Every client we've worked with is a manufacturer, not a software company. You never touch code: we build it, host it, and hand you a simple admin panel for day-to-day changes. If you can edit a spreadsheet, you can run your configurator.

Question 6

How much does a configurator cost?

Accepted Answer

It depends on depth. A visual spec builder, where buyers configure, see a live preview, and submit a complete spec for your team to quote, typically starts around $12,000. A full quote engine with your pricing logic, dealer accounts, and ERP integration is usually a $25,000–45,000 project. The free concept costs nothing and tells you which one you actually need.

Question 7

Is there a monthly fee? Is it required?

Accepted Answer

Hosting and maintenance run a few hundred per month, which covers uptime, updates, and small changes. The larger retainer covers new product lines, ongoing development, and priority turnaround, and it's optional. No platform fees, no per-seat licensing, no lock-in.

Question 8

Do we own it after it's built?

Accepted Answer

Yes. The code, the content, and the admin access are yours. It runs on your domain under your brand. If you ever want to host and maintain it yourself, you can take it and go.

Question 9

What happens when our products or prices change?

Accepted Answer

You update them yourself through the admin panel. New finishes, new sizes, and price adjustments never need a developer. Bigger structural changes, like a whole new product line, are covered under the retainer or scoped as small projects.

Question 10

What's the return on investment, concretely?

Accepted Answer

Count what quoting costs you now: estimator hours spent chasing missing specs, quotes that go stale in the pile, remakes from mis-specced orders, and deals lost to whoever answered faster. A configurator attacks all four. For most wholesale manufacturers, the build pays for itself if it saves each estimator under an hour a day, and most save more.

Question 11

Can it stop buyers from ordering invalid combinations?

Accepted Answer

Yes, that's half the point. Your product rules are built into the tool: incompatible options never appear together, required fields can't be skipped, and an incomplete spec physically cannot be submitted. The 'wait, that trim doesn't come in that size' phone call disappears.

Question 12

We don't want to show prices publicly. Can it work without pricing?

Accepted Answer

Absolutely. Many wholesale manufacturers start exactly there. The configurator collects a complete spec and sends it to your team, who quote it through your normal process. Pricing can be added later, shown only to logged-in dealers, or never shown at all. Your call.

Question 13

Our pricing is negotiated per dealer. Can it handle tiers?

Accepted Answer

Yes. Dealer accounts can carry their own price levels, discounts, and even their own branding. Each dealer sees their numbers; nobody sees anyone else's.

Question 14

Do we need 3D, or are 2D visuals enough?

Accepted Answer

For most B2B products, high-quality 2D that updates with every selection is enough. It's faster to build, loads instantly, and buyers mainly need to confirm 'that's the right color and configuration.' 3D is worth it when spatial understanding sells the product. We'll recommend honestly, because we build both.

Question 15

Who creates the product visuals?

Accepted Answer

We do, from whatever you have: product photos, CAD files, or technical drawings. Every variant a buyer can select gets rendered so the preview always matches the spec.

Question 16

What does the buyer get at the end?

Accepted Answer

A complete spec sheet with a generated part number, delivered as a PDF, an email, or a saved configuration they can share and return to. Your team gets the same document, formatted for quoting or production. Outputs like CAD drawings or dealer-branded documents can be added.

Question 17

Can our distributors put it on their own websites?

Accepted Answer

Yes. White-labeled instances put your product logic under their branding, on their domain. Distributors stop wrestling with your catalog and start selling more of your product, and every order still lands with you in the same format.

Question 18

Will it work with our existing website?

Accepted Answer

Yes. It embeds into whatever you run, whether that's WordPress, an old custom site, or something else entirely. It can also live on its own page linked from your navigation. No website rebuild required.

Question 19

Can it connect to our CRM, ERP, or quote system?

Accepted Answer

Yes. Specs can push into your CRM, trigger quotes in your existing system, or flow into your ERP as structured order data. We've integrated with Salesforce, HubSpot, and bespoke systems. And if you're not ready for integration, a formatted email to your estimating inbox works from day one.

Question 20

How is this different from off-the-shelf configurator software?

Accepted Answer

Off-the-shelf platforms make you do the work: months of fitting your product logic into someone else's framework, per-seat fees forever. Enterprise CPQ suites do it for you but start at six figures with year-long rollouts. We build around your exact products and process, ship in weeks, and you own the result.

Question 21

Won't this make our sales team nervous?

Accepted Answer

It shouldn't, because it takes away the worst part of their job. The configurator handles the 'what does it look like in blue' and 'you forgot the return depth' conversations. Your people get complete, ready-to-quote requests and spend their time closing and managing relationships. Nobody ever misses the spec-chasing.

Question 22

Where is it hosted, and is our data safe?

Accepted Answer

On managed cloud infrastructure with SSL, backups, and monitoring, under your domain. Your catalog, pricing, and customer data stay yours: we don't share them, sell them, or train anything on them. GDPR-ready by default.

Question 23

What if it doesn't work for our industry?

Accepted Answer

If your product has options like sizes, finishes, mountings, or power, the model fits. We've built configurators across several manufacturing industries, and while the vocabulary changes, the quoting bottleneck never does. The free concept exists precisely so you can judge with your own product instead of taking our word for it.

Buyers don't read catalogs.
They call your sales team.

What we build

Every incomplete spec
is a stalled quote.

Before

After

Four things every manufacturer cares about.

Quote instantly, win more deals

100% buildable orders

Less admin, freed-up experts

See it, buy it, spend more

The proof is in
the results.

Complex catalogs, turned into tools buyers use themselves.

The first configurator in the access control industry

The configurator pallet racking never had

Turning a lobby's dimensions into a buildable security layout

FIVE WEEKS.NO MYSTERY.

YOUR PROJECT KICKS OFF

Product data in.
Ready-to-close outputs out.

Your catalog becomes a self-serve buying experience.

Every tool a buyer needs to spec themselves.

Product Configurator

AI Design Tool

Distributor White-Labeling

Analytics Dashboard

AI Product Advisor

Embeddable Product Finder

Our Work

It starts with a free concept.

One-off build

Monthly retainer

Built for manufacturers with complex products.

Access Control & Security

Lockers & Storage

Signage & Display

Industrial & Engineering

B2B Distribution

QUESTIONSMANUFACTURERS ASK US

Ready to stop losing deals
to phone calls?

Buyers don't read catalogs.They call your sales team.